![]() ![]() I’ve never seen a single person control a vast crowd the way Drake did when he headlined Coachella. Drake turned SoundCloud loosies into genuine anthems, and he talked the kind of shit you can only talk if you’re the biggest and most important rap star in the world. He had a great 2015, largely because he’d taught himself to have fun and to sound tough. Since Take Care, Drake has proven himself to be a master of that sound, but he’s also been able to step outside it. This sound, largely devised by Drake’s right hand-man Noah “40” Shebib, was a new type of rap instrumental - one that evoked not clattering subway trains or jacked-up subwoofers but expensively appointed kitchens. It’s a spectacularly messy album, best exemplified by the gorgeous six-minute possessive drunk-dial ramble “Marvin’s Room.” And it’s the album where Drake also figured out his own aesthetic: a sleekly spacey and regionless computer-soul. On 2011’s Take Care, his second album, Drake managed to turn himself into a compelling and fully-formed character: an ascendant rap god, excited but freaked out by his own sudden success, trying to figure out why all these people were around him now and whether he wanted that. The charm of what I bring to the table is that sometimes it’s just ideas.” It's his taste that largely makes up the program for OVO Sound Radio and drives the creative direction behind the OVO clothing line.It’s been five years since Drake discovered the wonders and mysteries of his own ass. ![]() ![]() “I don’t physically play an instrument or produce records. “The joy of my life is making music with those two guys,” he told The FADER of Drake and 40 in 2015. Drake calls him the "ear of all ears," and credits Oliver with identifying The Weeknd's "it" factor. Back in 2008, he shared favorite menswear on the OVO blog, before he was officially tasked with OVO's clothing line, which has given us this $900, duck-down stuffed and silk-lined Canada Goose jacket and the embroidered OVO owl sweatshirt that Rihanna keeps in her suitcase, according to "5AM in Toronto." Oliver's name was dropped on Drake's "Stay Scheming" verse, and he earned a production credit for "The Resistance" off Thank Me Later. ![]() As Drake's creative director and brand manger, he's charged with making sure all things Drake stay Drake-y. "The Story of Adidon," he rapped, "OVO 40, hunched over like he 80- tick, tick, tick/ How much time he got? That man is sick, sick, sick." 40 responded on Twitter with a link to information about World MS Day.Įl-Khatib is a sometimes long-haired Lebanese-Scandinavian guy who seems to hang back in the shadows when Drake and crew are out and about. As if that weren't work enough, he also takes it upon himself to “to protect Drake from his niceness." He and Drake have more than music in common: 40 was also a child actor, making appearances in Wind at My Back, Goosebumps and The Virgin Suicides.Ĥ0 was diagnosed with multiple sclerosis in 2005. Shebib is as instrumental to Drake's sound as Drake - by his own calculation, he's had a part in "100 percent" of the music Drake's put out: "Everything goes through my hands," he told FADER in 2011. When Drake breaks from Nothing Was the Same’s long-winded intro to declare "40 is on Martin Scorsese,” he's referring of course to Noah Shebib, the small, bald and bearded guy, always in the studio or hiding behind his laptop, who has been Drake's primary producer, engineer and other-half since his career began. ![]()
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